Cans upon cans of goods were cracked open in support of struggling Australian food processor SPC Ardmona.

The company’s Shepparton-based fruit canner factory is facing an uncertain future after the federal government refused to provide rescue funds to the tune of $25 million last week.

Linda Drummond, a Merewether local, didn’t like what she was witnessing and decided to drum up support on social media site Twitter.

‘‘I was having a chat with my friends on Thursday night and just thought that we needed to do something big,’’ she said.

‘‘So I thought ‘why don’t we all have peaches and ice cream on Sunday’.’’

Ms Drummond said she started tweeting the hashtag ‘‘SPCsunday’’ and in no time a mini-revolution had begun.

According to statistics compiled by one of her friends the campaign has reached more than one million people.

‘‘The idea was just to get people to tweet it, share their pics and share their memories,’’ Ms Drummond said.

‘‘I knew it would be popular but I had no idea it would go this big.

‘‘Bob Katter’s been great, the Premier of Victoria and even [Wiggles star] Anthony Field.

‘‘I have to admit I was quite outrageously excited about that one.’’

Ms Drummond has no ties to SPC but simply said that she felt people in Australia should back homegrown companies.

As an avid blogger and Twitter user she decided to use the accessible social media beast to get the topic trending.

‘‘[SPC] appeals to everyone,’’ she said.
‘‘We know we’ve got this wonderful farming production line and we can’t just sit by and think ‘oh that’s a shame’.

‘‘It just shows the power of social media.’’
Ms Drummond said she got up on Sunday morning to enjoy some peaches and cream on her All-Bran while lunch was a serving of baked beans on toast.

‘A lot of people have asked me if I had ties to SPC and were surprised I was from Newcastle,’’ she said.

‘‘I guess that’s what we do. We had the closure of the BHP so I understand the importance of communities.’’