WHEN Rachel Davis’ mum was diagnosed with breast cancer in 2004, her personal and business life changed direction.
The veteran hair stylist, salon owner and makeup artist witnessed her mother Judy switch to an organic and vegan diet to keep her body as healthy as possible to fight the cancer that took her life five years later.
“She was never preachy about it but she said there were nasty ingredients in products and suggested I take a look,” recalls Ms Davis.
Alarmed to learn of the amount of harmful products including petroleum-derived ingredients and synthetic fillers in many hair and beauty care ranges, Ms Davis – by then already using a sulphate and paraben-free hair care range – changed her salon’s makeup and skin care ranges to ensure they were nourishing.
Inspired by more research, she started her own premium quality mineral and natural makeup range Brave Cosmetics, the name a tribute to her mother, who supported her through thick and thin through business and marriage and life woes.
“Mum was always my cheerleader, that person who made me believe in myself and having seen me in a period where I didn’t for a while I think she would be really proud of me,” says Ms Davis.
Though the business has taken her longer to launch than expected – she was close to abandoning it before a two-hour free mentoring session with Christina Gerakiteys at The Business Centre steered her back on course – Ms Davis is happy with her debut range.
It includes primers, foundations, eye and lip products, all made in Australia from natural and mineral ingredients, all vegan and many organic, which Ms Davis says are good for your skin.
“What I love about our makeup is that the skin breathes through it, it’s full coverage but it feels so light and i want to expand on it and make it better,” she says.
Brave Cosmetics are only made in small batches or to order, which means that the product is “purer, fresher and without the levels of preservatives used to extend the shelf life of other products”.
Ms Davis says the makeup has a flawless finish and is weightless thanks to its mineral content.
Ms Davis, who owns The Workshop Hair and Makeup Studio in Fletcher, has teamed up with Love Your Sister, started by actor Samuel Johnston with his late sister and cancer victim Connie, to develop a F*ck Cancer Lipstick to raise money for cancer research.
“I am at a stage and age where I want to make a difference; I was blessed having my mother’s love that helped me become brave and helped me to face challenges, and I want to help others find their brave.”