LAKE Macquarie artisan soap label Alistair & Robyn has won the Original Product Design Award at the Chinese International Beauty Expo (CIBE) in Shanghai.
CIBE is the world’s largest beauty expo with 3,500 international exhibitors and half a million global buyers and beauty distributors.
Jo Middleton launched the soap label with her son Jordan in 2014 following a 28 year professional hairdressing career. She hoped she might entice one distributor to help her introduce her soaps to Asia – instead, she won the expo’s award for outstanding brand manager, and demand was hot.
“I got 70 proposals to distribute the soaps throughout Asia,” Ms Middleton said. “I’ve gone from local to global, now I’ve got to find a warehouse, and employ a lot more people.”
