HUNTER startup Uukoo will head to Sydney to take on the best regional startups in the state after winning the Newcastle leg of the Jobs for NSW Regional Pitchfest.
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Uukoo - a digital application to treat people with dementia - was developed by Newcastle businesswoman Susan Ryan.
She will now compete at Regional Bootcamp at the Sydney Startup Hub in August. From there, five finalists will be chosen to compete for a share of $20,000 in cash and prizes at the state final in Wagga Wagga in September.
Ms Ryan said winning the Newcastle pitchfest provided a launch pad to pitch to an expert panel and take the business to the next level.
"This has been a great experience and we will be putting our best foot forward at the Regional Bootcamp," she said.