SYDNEY socialite Roxy Jacenko flew into Newcastle via private jet to attend the launch of a teeth-whitening business with 30 of the Hunter's most influential social media users at Merewether Surfhouse on Saturday.
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The public relations maven, best known for her appearance on the Australian version of The Celebrity Apprentice, is an ambassador of Sparkling White Smile - a mobile cosmetic teeth-whitening service now available in Newcastle.
SWS founder Alison Egan said her company had used social media influencers to build brand awareness across the country.
"Every client is an influencer to us," she said.
"We don't ever pay people. It's more if they like our service to promote for us. We want people to love our brand before we work with them.
"[Roxy] has been an ambassador for three years. We do her teeth every three to six month to ensure they always stay quite white."
The business held its launch ahead of Dental Health Week, which runs from Monday to Sunday.
