They're all important, but there's something else that can guarantee these outcomes. Momentum.

When a business has momentum almost every problem disappears or can be easily overcome. It's an amazing feeling for a business owner. When there is no momentum, everything seems harder. It's awful.

The problem is that most businesses tend to have short bursts or growth then periods of stagnation. That's usually because they don't have processes to generate momentum via a steady flow of leads and new clients. They rely on word-of-mouth or referrals for growth, which is entirely unpredictable.

Momentum is generated by having an abundance of lead and enquiries. That should result in enough new business to ensure growth. Start at the top with a reliable lead generation process and momentum will follow.

Craig Wilson is managing director of digital agency Sticky