The beauty industry is a $532 billion dollar industry.
Owner of Newcastle's popular The Lash and Brow Method's Belinda Marjoribanks knows it isn't slowing down anytime soon.
With the likes of social media influencers and marketing to push the new brow product or eyelash trend, Belinda has had social media influencers and models boost her business the last three years, such as local talent Jami Lee Boylee, Jessica Sanders and Lilly Moreau to name a few.
Thinks of the biggest social media start on the planet - the Kardashians and Jenner names - are sure to ring a bell.
Anything they touch, seems to turn to gold.
Belinda says hard work, education and staying on top of your game is key.
That is why her next stop is alongside both Kim Kardashian and Kylie Jenner's brow artist and lash guru in Los Angeles come January 2020.
"I always try and think outside the square," she said.
"The Kardashians are the most successful in the business, so I just kept persevering until I got an email to say see you in January.
"It will be great to do a quick trip over and bring home some new techniques from LA, and those that are done on the Kardashians is an even bigger bonus.
Belinda spent years in Sydney's top salons where A-listers were manicured, then brought the tricks of the trade home to Newcastle where she started The Lash and Brow Method.
Belinda offers cosmetic brow tattooing, brow shaping, eyelash extensions and lash lifts to her menu, after hours appointment and a candy bar. From semi permanent brows to a natural classic lash lift and tint for that European holiday, you will be the envy of all of your girlfriends and work colleagues.
Feather Brow Touch The Lash and Brow Method's specialty, offering a range of techniques to compliment your individual style.
Bookings are only via appointment and afterpay is available. Visit thelashandbrowmethod.com.