The Support Local Movement has never been stronger than during the current pandemic, and it's bringing Cessnock businesses together to attract support to the picturesque tourist hotspot.
Businesses in Cessnock have thrown out the rule book and are offering varied services, many reporting great success, says Cessnock Chamber of Commerce President Clint Ekert.
"I am really proud of the lengths our local businesses have gone to during what is more than likely their hardest trading period they have ever seen," he said.
"We are seeing customer service at all costs take priority to ensure our local business owners not only survive, but thrive during the Coronavirus Pandemic."
Cessnock offers a unique shopping opportunity, with a traditional main street shopping experience that includes a wide variety of retailers, cafes and service providers.
The shopping precincts are one of the longest in the Hunter and offer something for everyone, and the perfect start for a Hunter Shopping Experience.
"We are so lucky in Cessnock to not only have one of the best shopping strips in the Hunter, but also our pockets of businesses all around our area," Mr Ekert said.
"From the service providers in West Cessnock right through to Pokolbin, Kurri Kurri and all around, we have a unique shopping experience and it really is worth the drive to come and sample our hospitality."
Businesses in Cessnock have been flexible in their offerings since the start of the pandemic and none more so than Cessnock Bicycle Co.
A relatively new business on Vincent Street which has seen a large rise in the numbers of people wanting to get out and about during isolation.
"Our local cafes have all changed in some way to continue to trade," Mr Ekert continued.
"I don't think I have been past Greg's Espresso Bar on Cooper Street without seeing a line-up of people desperate for their caffeine fix.
"We are even seeing businesses expand in what is generally a tough trading time.
"Burger Chef is one example, expanding into Cessnock which is an awesome vote of confidence in our local community."
Cessnock businesses are open for business with many offering varied ways of shopping, including online ordering and delivery to your door.
"With restrictions easing, we invite you to come and see what Cessnock has to offer, grab a coffee, browse our shops, sample our wine," Mr Ekert said. "We have something for everyone."
The Support Local Movement urges people to support local jobs and make our community stronger by helping to keep money circulating in the region.