A NEW webpage that highlights the region's best tourism areas and experiences has launched "with the right message, at the right time".
The Experience Hunter platform - developed and found on the website of local digital agency Out of The Square (OOTS) - features Newcastle, Lake Macquarie, Port Stephens, Wine Country, Upper Hunter, Barrington Tops and Maitland/Lower Hunter.
The webpage lists the seven areas, with direct links to the official local tourism site and Destination NSW site, and a video of highlights.
Port Stephens chief executive officer Eileen Gilliland said rebuilding the Hunter tourism industry was vital, as tourism contributed $3.2 billion to the region in 2019.
"We encourage locals to rediscover their backyard and support the recovery of local tourism," she said.
Marion Stuart, a board member of Dungog Regional Tourism and Dungog District Chamber of Commerce, said the initiative came at the right time.
"Our region relies very much on visitors and we welcome them back after the last difficult six months, drought and fire threat, followed by the Covid-19 lockdown," she said.
"Being part of it gives us an opportunity to showcase the wonderful natural attractions in our Dungog Region and positioning us in the diverse and spectacular Hunter.'