On the New England Highway near Aird's of Lochinvar, McCloy Group project director Sam Rowe said the 25-hectare parcel of land offered a new lifestyle in Lochinvar and its convenient city-fringe location made it ideally suited to a range of buyers.

Playground facilities are planned to be delivered in future stages. The open space areas will incorporate public art and substantial landscape embellishments and streetscapes lined with mature street trees. As part of the stage 1 and 2 development, a striking entry feature will be created complete with natural stonework, timber touches and a life-sized bronze bull paying homage to the community's name.

"Incorporating public art, children's playgrounds and mature street trees is part of our philosophy at McCloy Group," Mr Rowe said. "We seek to create communities which families can be proud to call home."

When complete Hereford Hill will house around 280 new homes. Home sites ranging from 484 square metres to 638 square metres will be available in the first public land release. Block prices are from $174,000 to $215,000.

Hereford Hill will be located at the entrance to the Lochinvar Urban Release Area, an area that has been identified in the Maitland Regional Strategy as a major housing, transport and service centre for the northern end of the Lower Hunter.

"The McCloy Group has been building masterplanned communities for over 50 years, we're excited to bring the latest to Lochinvar," Mr Rowe said. "Future residents can expect the level of quality seen at other McCloy communities across the Hunter and in an area with growing work opportunities, infrastructure and amenity."

Over 30 display homes will stand together at the entrance to Hereford Hill. They will include multiple from designs from McDonald Jones Homes, Mojo Homes, Clarendon Homes, Eden Brae and Metricon.

The Maitland LGA has experienced a boom in growth in the house and land space with residents increasingly moving into the area in the past 10 years.

Census data between 2011 and 2016 showed Maitland's growth was up from nine per cent to 15 per cent in the five-year period.

Find out more at Hereford-hill.com.au.