Desvalido's future saved by successful online silk scrunchie drive

By Jade Lazarevic
July 23 2021 - 2:00pm
BACK ON TRACK: Alana Becker with her label Desvalido's scrunchies and underwear lines. Picture: Max Mason-Hubers
BACK ON TRACK: Alana Becker with her label Desvalido's scrunchies and underwear lines. Picture: Max Mason-Hubers

IT'S not often that a hair scrunchie can be credited for saving a business but that's exactly how things have played out for Newcastle-based lingerie and sleepwear label, Desvalido.

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