Pristine Lake Macquarie is framed by a streetscape full of funky cafes and restaurants and boutique fashion stores.

Paul Campbell, of LJ Hooker Toronto, has lived in the lakeside suburb his whole life and describes it as "a hidden gem". He believes "lifestyle" will become the main appeal as new luxury developments spring up.

LJ Hooker are marketing one such development in Victory Toronto, which will be built at 34-36 Victory Parade, opposite the Toronto Foreshore and footsteps from the main street.

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It will comprise 19 apartments - a mix of two and three bedrooms - and ground-floor commercial. Starting prices range from $695,000 to $1.4 million and, in the first week of marketing, one of two penthouses was secured off-the-plan for $1.7 million.

Local couple Dallas and Gina James are behind the development, which has been designed by EJE Architecture. Mr Campbell said the main aim was to offer a strong connection to the lake with relaxed indoor-outdoor living. All apartments have lake views and many oversized terraces. Four apartments on level three have upper mezzanine levels.

"People are always asking me, 'Where can we invest?', 'Where is going to go up the most?'," Mr Campbell said.

"Toronto offers value for money. Compared to Newcastle and Warners Bay, it's still 20 per cent behind Warners Bay prices and 30 or 40 per cent behind Newcastle.

"It's a big sleeper and really, it's just sat becalmed until now. It offers an affordable lifestyle."

You can find out more at victorytoronto.com.au.