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LAKE Macquarie teenagers are being targeted as part of a Responsible Gambling Awareness Week program aimed at countering the impact of gambling advertising on young people.
"Parents are becoming increasingly concerned about the flood of gambling promotion that young people are exposed to, whether through prime time television, the online environment, or prominent sponsorships," counsellor Judy Wiersma, of Lake Macquarie Gambling Help and Financial Counselling, said.
The largest six sports betting agencies spend up to $40 million each per year on promotion and a great deal of that was visible to young people, she said.
"This year, Responsible Gambling Awareness Week aims to educate young people so that they can view gambling and its promotion in an informed and thoughtful way. We'll also be reaching out to help young people who may already be running into trouble with gambling."
The week's activities would include the publication of a free booklet, Talking to Teens about Gambling, and interactive awareness sessions with local youth groups.
Lake Macquarie Gambling Help assists problem gamblers and their families in Lake Macquarie free of charge and with complete confidentiality, Ms Wiersma said.
■ To make an appointment call 4950 5108 or 1800 858858.