The Region Ready video, which will be free for all businesses to use, includes some of the region's most enticing features - including the recently announced $66 million runway upgrade at Newcastle Airport, the $780 million health and innovation precinct at John Hunter Hospital, the $28 million battery manufacturing facility at Tomago and two new five star hotels in the city.

The initiative is the brainchild of Out of The Square Media, which launched the concept in 2019. That first video was downloaded for use by more than 80 organisations, including recruiters, developers, vets, educators, charities and sporting organisations.

"With the hard fought and well won announcement of the Newcastle Airport runway upgrade we knew it was time to help all local business capitalise on this great news," Out of the Square founder Marty Adnum said.

"We created an updated video (and brochure to come) to allow businesses big and small to go to market with a tool that helps them recruit, promote, educate and attract investment.

"A lot of businesses have been in survival mode the past 12 months. In the past four to five months there have been signs of recovery. The more tools any business can have up its sleeve to help that transition the better."

Mr Adnum said the airport announcement was "by far the most significant piece of proposed infrastructure development for our region" he was aware of in his lifetime.

"This will be a game changer for us," he said.

"Peter Cock, CEO and the team have been relentless in championing this and deserve overwhelming praise for this achievement.

"With that said, we can by no means rest on our laurels, we need to go for it.

"Post-COVID, I believe we still have a long road to recovery and competition will be fierce. So, we need to rally and better explain and showcase our outstanding regional benefits."

Mr Adnum said the first video in 2019 was an unknown measure, so he expected this campaign to do even better .

"That resource just didn't exist in the ether," he said. "But now we have runs on the board."

The video is available to download on the Out of the Square Media website.

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