Greyhound Racing NSW (GRNSW) has this week launched the Greyhound Super Series, a new marketing initiative to shine a spotlight on the State's elite feature events.
Commencing with the upcoming Sportsbet Dapto Megastar in December, GRNSW will feature a major media and marketing campaign to enhance the profile and interest in each event, not only within the industry but with the intent to attract a wider audience.
The Greyhound Super Series will be an umbrella brand which will encompass all the upper echelon of NSW feature events including the TAB Million Dollar Chase, the Ladbrokes Golden Easter Egg, and the Paws Of Thunder. The ultimate aim is to make the mention of the Greyhound Super Series instantly synonymous with the best racing the industry has to offer each year.
Each feature event in the Greyhound Super Series will be supported by a marketing campaign across multiple channels, including mainstream media, and also an enhanced showcase coverage of the night's racing.
"We have some exceptional feature racing in NSW and while they are circled on the calendar of all in our industry, we want to showcase these events and the remarkable greyhounds who contest them, to as wide an audience as possible," GRNSW's General Manager of Commercial and Marketing, Nick Babos, said.
"In NSW we have some outstanding races around the State throughout the year, and this campaign will not detract from any of those feature events, but we want the message that whenever you see brand 'Greyhound Super Series', you instantaneously know it's a race for the best of the best.
"We will also have some more exciting announcements around Greyhound Super Series events, and also additional feature event coverage, in the very near future.
"Everyone in our industry has known for a while that we are in the midst of some very exciting times for greyhound racing in NSW, now we want to let the rest of the general public know."
This article was produced as part of an ACM partnership with Greyhound Racing NSW.